Project Runway


Designers We’re Most Looking Forward to Seeing at LFW

London Fashion Week is finally here, and designers from around the world are flocking to the capital to flaunt their Spring/Summer 2018 creations. Cue champagne, parties, and some of the world’s most painfully stylish fashionistas jostling for the best front row seats (and for the privilege of sitting next to Alexa Chung).

Question is, whose front row will be the most popular? Which big name designers will have the legions of A-listers battling to get as close as possible to the runway? From big name runway shows to newcomer showcases, these are the designers we’re most looking forward to seeing this LFW


Our drizzly nation loves a chic trench coat, so it’s little wonder that Burberry is a pack leader when it comes to British designers. Their LFW show will display both their men’s and women’s spring/summer collections, and we’re looking forward to seeing the reinvented British-isms the brand have come up with this time. What’s more, if you’ve got the dosh then you won’t have to wait until S/S to snare your favourite pieces – the entire collection will be available as soon as it hits the runway. Expect the Internet to explode.

Michael Halpern

One of the hottest tickets back in February was for emerging designer Michael Halpern, a 29-year-old Native New Yorker. Flaunting immaculate craftsmanship and shameless disco glamour, Michael’s clothes pay haute homage to the glittery years of Studio 54 – and you can see his latest collection at the NEWGEN pop-up showroom on Monday. We’re hoping ASOS takes note...

Emporio Armani

Effortlessly chic, always on-trend, and eminently wearable – who doesn’t like a bit of Armani? In a first for London, Giorgio Armani – a proper, authentic, honest-to-goodness legend in the industry – will be showing off the S/S garms from his men and women’s ready-to-wear label during LFW. The show will coincide with the unveiling of the flagship store on Bond Street, which has just undergone a swanky new revamp.

Mary Katrantzou

Since strutting onto the scene with her graduation show in 2007, Greek-Londoner Mary Katrantzou has been sprinkled with celebrity stardust – none other than Michelle Obama is a confirmed fan (also Samantha Cameron, but that isn’t quite as cool). Back in February, Mary K’s collection featured quirky couture inspired by Disney’s Fantasia, among other things, so we’re looking forwards to blissing out to some of her newest weird and wonderful visions.


Let’s face it, most of us can’t afford half the garments we see paraded up and down the LFW runways (not without filing for bankruptcy anyway). So it’s always nice to see something affordable. Within the last few years, Topshop have transformed from a regular designer-inspired retailer into a trendsetting brand, and we’re really looking forward to seeing their S/S offerings. Expect a heads-up for what we’ll be wearing at Glastonbury next year.

Pam Hogg

Hogg’s creations aren’t necessarily your everyday RTW, but they’re always eye-catching. Her collections often encapsulate a rock ‘n’ roll attitude, with their punky aesthetics and Blitz Kids nod. If you’re heading to LFW, your trip isn’t complete unless you’ve seen something eccentric that your mother wouldn’t approve of – and Pam’s next collection is sure to have it, probably in PVC. Torture Garden anyone?

Fresh Faces

If you’re a devout fashionista, you’ll understand the importance of jumping on the next big thing before everyone else does – and what better way to get ahead than to suss out the designers of tomorrow? Established by Lulu Kennedy, the Fashion East show showcases the very best of fresh talent – and it’s always a lucky dip. In the past, the initiative has provided a platform for the likes of Gareth Pugh, Jonathan Saunders and House of Holland. This year newcomers include Asai, who’s ruffley Chinese-inspired A/W collection wowed last year, and Harry Evans, who impressed a few months back with his androgynous New Romantic-looking A/W threads.

London Fashion Week takes over the city from Friday the 15th September, to Tuesday the 19th September